MARKETING STRATEGY

Ok Ms Popken, I put this together for you rather quickly so please excuse any grammatical errors that may suddenly occur ..

Ok Tracy, now...

 

Starting as a new business I'm guessing you already know that a few of the more important aspects of launching a new business venture is establishing a Trusted, Viable, In- Demand  Reliable BRAND !

That begins with Visibility and Engagement!
Getting your Brand Out there and then Engaging potential clients and
customers in a fashion that makes them feel comfortable with doing
business with you...and then telling their friends as well lol
Referral marketing or word-of-mouth initiative.
 
Ok then, Just a quick example:
You could start off with a nice introductory Press release announcement
(I have an account I could do that for you) 

 

and branch out from there.
Then there are 2 approaches. a less costly but more labor intense
Manual approach.. like do it yourself postings on Social Media and
related Groups,Local Directories,Related Forums,Discussion, and
Announcement Boards,Some Video Marketing etc..

 

Now there is some
software and Panels that can Automate this process,but,Automation can
be tricky , one it can sometimes come of as being to mechanical and two
some social media sites will ban your account if it's detected..There
are good companies that do it well but it is rather COSTLY.. I would
start manually and start doing some of the grunt work myself, then, if
need be..Later you may want to hire some cheap outsourcers to do the
grunt work..you can find them pretty cheap on these freelancing &
Microworkers sites around the Internet.

Another great and fast way to gain traction and lots of traffic is to buy SHOUTOUTS.. That's when you find someone with a Large media presence that's in your related niche, fashion and Hat repairs in your case and give them a couple of bucks to put your website and a hookline , statement or sales pitch on their profile newsfeed for an agreed upon time span..this is really a potent little ..and you can get them pretty cheap on site like fivver and similar site ..see example here : https://bit.ly/fivr-shoutout-example

 

  Then, there is the PAID format...BIG BOY/GIRL STUFF lol 

 

 

Here you would be not only seeking Engagement, which is always vital to
closing any deal but also Search Engine ranking. Like when someone does a google or yahoo search for a particular product or service and the
Results that pop up from those searches, Those are usually from PAID
ADVERTISING Mostly Via Google Adwords or Microsoft Ads. Facebook also has a Great Ads Platform with Wide reach. Now, this entails a bit more experience in selecting and bidding for keywords, building Backlinks and such.. But for starters I would go manual to establish a foundation and plant some footprints around the web so if you decide to take it further you'll have already established some roots. 

 

Is this the Hat Business you're talking about or some other venture?
I'm assuming you'll be do physical products and not digital.

Is this going to be exclusively local or will you have a shipping option? I'm asking because Exclusively Local advertising and National advertising are similar yet very different beast.

I know it seems like a lot and it can be and why most bigger companies hire social media managers and the such..Or People like ME

 

Then of Course there are some very good cost effective traditional old school grassroots pavement meets the boot OFFLINE marketing.

 

 

Like Inserts in free local magazines and newspapers, QR CODE Mystery Flyers..Just a Flyer with QR Code Leading to your site..Most people will check it out just out of curiosity, Business exchange programs, chamber of Commerce etcc...There's a whole lot more ..Local radio spots are really inexpensive especially if you do it mono on mono with the announcer..

Then there are the more hard core format know as guerilla Marketing but I don't think that suits you ..But for entertainment purposes This is one of my OLD set-ups I used to advertise Local artist ..Funny..

https://bit.ly/Bully-12-Pack

Ok, We'll Talk more if you want to and I can get more details and be able to better assist you thereby positioning you for the greatest possible path to success..

WOW, I really sounded like a salesman there Huh..sorry, occupational

Habit lmbo ..

 

 

 

Ohhhhhhhhh, Check out this little diddy. Just was fooling around a bit 

For those instances when the crowd just can't seem to make it to your site ,well, you have to bring the action to them...You know, the old  'If the mountain will not come to Muhammad, then Muhammad must go to the mountain' saying.. Muhammad being the website in this particular instance😊  ROLL THE VIDEO

 Ok that's enough of my FREE trade secrets lol

Now that little Presentation/Consultation would usually run the cost of four of those scooters

Talk to you soon ms Popken...